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Privacy Notice (as of February 2019)

1. General

This data protection declaration is intended to inform the users of this website regarding the type, scope and purpose of the collection and use of personal data by Sematell GmbH.

Sematell GmbH takes your data protection very seriously and treats your personal data confidentially and in accordance with legal regulations. We will revise this data protection declaration in the event of changes to this website or in response to other circumstances that make this necessary. You can always find the current version at https://www.sematell.com/en/privacy-notice. The definitions of the terms used (e.g. “personal data” and “processing”) can be found in Article 4 of the General Data Protection Regulation (GDPR).

2. Definitions

We use the terms found in the GDPR in our data protection declaration.


Regulation (EU) 2016/679 of the European Parliament and of the Council of April 27, 2016 on the protection of individuals with regard to the processing of personal data, the free movement of data and the repeal of Directive 95/46/EC (General Data Protection Regulation).

Personal data (Article 4 No. 1 GDPR)

‘Personal data’ means any information relating to an identified or identifiable natural person (hereinafter ‘data subject’). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person;

Processing (Article 4 No. 2 GDPR)

‘Processing’ means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

Controller (Article 4 No. 7 GDPR)

‘Controller’ means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

Consent (Article 4 No. 11 GDPR)

‘Consent’ of the data subject means any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

3. Controller within the meaning of Article 4 No. 7 GDPR

The controller for this website is

Sematell GmbH
Neugrabenweg 1
66123 Saarbrücken

You can find further information about our company in our Site Legal Notice.

4. Data Protection Officer

Our data protection officer is:

Dörte Kuhn
Neugrabenweg 1
66123 Saarbrücken

Email: doerte.kuhn@sematell.com


5. Collection of data

When you visit our website, personal data is also processed.

I. Collection of personal data

The IP address of the device you are using must be processed so that our web pages can be displayed in your browser. In addition, there is other information regarding your device’s browser.
We are obliged under data protection law to also guarantee the confidentiality and integrity of the personal data processed by our IT systems. The following data is logged:

  • The website visited
  • The time at the time of access
  • The amount of transmitted data in bytes
  • Source/referrer from which you reached the page
  • The browser used
  • The operating system used
  • The IP address used

The server log files are stored for a maximum of 7 days and then deleted. The data is stored for security reasons, e.g. to clarify cases of misuse. If data must be saved for reasons of evidence, it is excluded from deletion until the respective incident has been definitively clarified.
Data is also used to correct website errors.
The legal basis for this data processing is Article 6 (1) letter f) GDPR. Our “interest” in the sense of Article 6 (1) letter f) in the operation of this website is the implementation of the data protection goals of confidentiality, integrity and availability of the data.

II. Handling contact data

If you contact Sematell GmbH through the contact options that are offered, your personal details will be saved so that they can be used to process and answer your request. This information is voluntary and will not be passed on to third parties without your consent. To the extent that you voluntarily provide data to us, e.g. on forms, and this data is not necessary to fulfil our contractual obligations, we process this data based on the assumption that the processing and use of this data is in your interest. Here, the following data may be involved:

  • First name/Last name
  • Company
  • Phone number

Inquiries received via the contact form on our website are usually saved in our CRM system. The CRM system is regularly checked to see whether data can be deleted. If data relating to a customer or prospect relationship is no longer required, or if this is outweighed by an opposing interest of the customer, we will delete the data in question, provided that there are no statutory retention requirements.
The legal basis for this data processing is Article 6 (1) letter f) GDPR. Our “interest” in the sense of Article 6 (1) letter f) is communication with customers and commercial prospects.

III. Cookies

We use cookies on our websites. Cookies are small pieces of text information that are stored on your device by your browser. Cookies are required to enable certain functionality on our websites. On the one hand, we use session cookies, which are automatically deleted from your browser immediately after you have finished visiting our websites. We also use persistent cookies in the area of web analysis.
You have the option of preventing cookies from being set by using the appropriate settings in your browser. However, we would like to point out that in such cases the use of our websites may only be possible to a limited extent. Cookies do not install or start any programs or other applications on your computer.
The legal basis for this data processing is Article 6 (1) letter f) GDPR in connection with Section 15 TMG. Our “interest” in the sense of Article 6 (1) letter f) is the operation of this website.


6. Why personal data is processed

We process the aforementioned data in order to operate our website and to fulfil contractual obligations via-a-vis our customers. For inquiries from you when there is no active customer relationship, we process data for sales and advertising purposes. You can object to the use of your personal data for advertising purposes at any time.


7. Recipients/disclosure of data

Data that you provide to us will never be passed on to third parties. In particular, your data will not be passed on to third parties for their advertising purposes.
However, we may use service providers to operate this website or for other products we offer. In these instances, a service provider can sometimes obtain personal data. We carefully select our service providers – especially with regard to data protection and data security – and take all data protection measures required for permissible data processing.


8. Newsletter

You can also subscribe to an email newsletter on our website. In addition to the voluntary information on the respective form, we only process your email address. However, this is also required in order to be able to send you the newsletter. If you subscribe to the newsletter, you agree to receive the newsletter and to the processes that are explained.
Data collection in conjunction with the emailed newsletter is based on your voluntary consent in accordance with Article 6 (1) letter a) GDPR. You give us this consent as part of a double opt-in procedure and can revoke it at any time with future effect.
In order to subscribe to our newsletter, you must enter your email address on our newsletter form and submit the form by clicking on the “Register” button. We will send you confirmation via email once the data has been transmitted. This email contains a button that you must click to finalize the newsletter subscription (double opt-in).
In order to be able to send you a personalized newsletter with content tailored to your interests, we would be pleased to receive additional voluntary information about you.
The legal basis for this data processing is Article 6 (1) letter f) GDPR in conjunction with Section 7 UWG. Our “interest” in the sense of Article 6 (1) letter f is the administration and distribution of our news.

I. Revocation and termination
You can revoke your consent to receive the newsletter at any time and thus cancel the newsletter subscription. Once you cancel, your personal data will be deleted. Your consent to the newsletter email expires at the same time. You will find the link to cancel at the end of each newsletter.

10. Google Analytics

You will find information on Google Analytics at the end of this data protection declaration.


11. Google Fonts

We use so-called Google webfonts on our website. Here, fonts are loaded from Google servers in order to improve website presentation. Data processing takes place based on a balance of interests, whereby our interest consists in an appealing design of the website.
The fonts in question are loaded from Google servers which are usually located in the USA. The appropriate level of data protection is guaranteed by Google  (list entry „Privacy Shield“).


12. Use of social media plugins

Due to our legitimate interest in the analysis, optimization and operation of our online services (within the meaning of Article 6 (1) letter f) GDPR), this website uses the Facebook social plugin, which is provided by Facebook Inc. (1 Hacker Way, Menlo Park, California 94025, USA). The integration can be recognized by the Facebook logo or by the terms “Like”, “Share” in the Facebook colours (blue and white). You can find information on all Facebook plugins via the following link:  https://developers.facebook.com/docs/plugins/

Facebook Inc. complies with European data protection law and is certified under the Privacy Shield Agreement:  https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active

The plugin establishes a direct connection between your browser and Facebook servers. The website operator has no influence on the nature and extent of the data that the plugin transmits to the servers of Facebook Inc. You can find information on this here:  https://www.facebook.com/help/186325668085084

The plugin informs Facebook Inc. that you as a user have visited this website. There is a possibility here that your IP address will be saved. If you are logged into your Facebook account while visiting this website, the information mentioned will be linked to your IP address.

If you use the functions of the plugin – for example, by sharing or “liking” a post – the corresponding information will also be transmitted to Facebook Inc.
If you wish to prevent Facebook Inc. from linking this data to your Facebook account, please log out of Facebook before visiting this website and delete the stored cookies. You can use your Facebook profile to set additional settings for data processing for advertising purposes or to object to the use of your data for commercial purposes. You can access the settings here:

To find out which data Facebook collects, uses and processes, and for what purpose and to what extent, as well as what rights and setting options you have to protect your privacy, please consult Facebook’s data protection guidelines. You can find this here: https://www.facebook.com/about/privacy/


13. Google ReCaptcha

In order to protect you when ordering, e.g. on our forms, we integrate the reCaptcha service. Further information on Google’s data protection guidelines can be found at: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.


14. Google Maps

To better depict our company location, we have integrated a map from the “Google Maps” service. You can find more information on the terms of use of Google Analytics and data protection information at:  https://policies.google.com/privacy.


15. HubSpot

Our registration service enables visitors to our website to learn more about our company, download content and provide their contact information and other demographic information. This information is stored on the servers of our software partner HubSpot. The information can be used by us to contact visitors to our website and to determine which of our company’s services are of interest to them. All information we collect is subject to this privacy policy. You can find more information on the following HubSpot page:  https://legal.hubspot.com/legal-stuff. We use all the information we collect to optimize our marketing.

HubSpot ist ein Software-Unternehmen aus den USA mit einer Niederlassung in Irland.

HubSpot is a US software company and has a branch in Ireland. Contact: HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, Phone: +353 1 5187500, https://www.hubspot.de. HubSpot is subject to the TRUSTe Privacy Seal.


16. Rights of data subjects

You have the right to information about your personal data. You can contact us at any time for information on this.

In the case that you request information but do not do so in writing, please understand that we may require you to provide proof that you are the person you claim to be.

You also have the right to correction, deletion or restriction of processing, insofar as you are legally entitled to do so.

You have the right to complain to a data protection supervisory authority regarding the processing of personal data by us.


17. Deletion of data

We generally delete personal data when there is no need for further storage. In particular, continued storage may be necessary if the data is still required to be able to perform contractual services or to be able to verify and grant/reject warranty and potential guarantee claims. In the case of statutory retention requirements, deletion only comes into question once the respective retention obligation has expired.


18. Right to object

Users of this website can exercise their right to object to the processing of their personal data at any time.

If you would like to correct, block, delete or obtain information regarding the personal data stored about you, or if you have any questions regarding the collection, processing or use of your personal data or want to revoke your consent, please contact the following email address: info@sematell.com


19. Data privacy information for job applicants

Detailed information on data protection for job applicants in german language can be found at  www.sematell.com/datenschutz-bewerber/


20. No processing outside of the EU

Sematell GmbH does not process personal data in third countries.


Information on data processing in connection with Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Ireland Limited. If the party responsible for data processing on this website is located outside the European Economic Area or Switzerland, Google Analytics data processing is performed by Google LLC. Google LLC and Google Ireland Limited are hereinafter referred to as “Google”.

Google Analytics uses “cookies”, i.e. text files that are stored on the computer of the website visitor and that enable an analysis of the website visitor’s use. The information generated by the cookie about the use of this website by the website visitor (including the shortened IP address) is usually transmitted to a Google server and stored there.

Google Analytics is only used with the extension “_anonymizeIp ()” on this website. This extension ensures anonymization of the IP address by shortening it and prevents direct personal reference. The extension shortens Google’s IP address within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and abbreviated there. The IP address transmitted by the corresponding browser as part of Google Analytics will not be merged with other Google data.

On behalf of the site operator, Google will use the information to evaluate the use of the website, to compile reports on website activity and to provide the website operator with other services related to website and internet usage (Article 6 (1) letter f) GDPR). The legitimate interest in data processing lies in the optimization of this website, the analysis of the use of the website and the adaptation of the content. The interests of the users are adequately protected by pseudonymization.

Google LLC is certified according to what is known as the Privacy Shield  (list entry here) and guarantees an appropriate level of data protection on this basis. The data transmitted and data linked with cookies, user IDs or advertising IDs are automatically deleted after 50 months. Data whose retention period has expired is automatically deleted once a month.

Collection by Google Analytics can be prevented by the page visitor adjusting the cookie settings for this website. The collection and storage of the IP address and the data generated by cookies can also be objected to at any time with future effect. The corresponding browser plug-in can be downloaded and installed at the following link: https://tools.google.com/dlpage/gaoptout.

The website visitor can prevent Google Analytics from collecting data on this website by clicking on the following link. This will set an opt-out cookie which prevents the future collection of data when you visit this website. Further information on the use of data by Google, as well as information on settings and objection options, can be found in Google’s data protection declaration  (https://policies.google.com/privacy) and in the settings for displaying advertisements by Google (https://adssettings.google.com/authenticated).