February 23, 2016

Attensity Europe relaunches as Sematell

  • Focus on omni-channel customer communications 

  • Rebranding reaffirms company’s independence 

  • Respond renamed ReplyOne 

Saarbrücken, 23 February 2016
– Attensity Europe, a leading provider of interaction solutions, is now trading as Sematell. The move sees the specialist provider of contact center software reaffirm its independence and repositioning following the firm’s carve-out from its American parent company in January 2016. 


Software intelligence for contact centers

The name Sematell is a blend of the words “semantic” and “intelligence” and the verb “to tell”. In choosing this branding, the Saarbrücken software company is both alluding to its roots and looking to the future. The company was long based at the German Research Center for Artificial Intelligence, where it worked with the host institution to jointly develop the outstanding categorization algorithm that has been constantly refined ever since and finds application in the ReplyOne previously Respond) response management solution. The software provider’s future direction is also clearly expressed in its choice of name: “With ReplyOne we are already one of Europe’s leading solution providers for written customer communications. This is a position we plan to reinforce and expand upon with solutions on the basis of artificial intelligence,”

explained Thomas Dreikauss, CEO of Sematell GmbH. “Our goal is to be the technology and market leader in this specialized field. We are well on the way to achieving that objective with our innovative solutions as a newly independent company.”


Respond renamed ReplyOne 

The central response management solution, Respond, has also been rebranded and now goes by the name of ReplyOne. The omni-channel platform for written customer communications is based on flexible system architecture, making it easy to integrate in both upstream and downstream systems, including ERP, CRM and knowledge management systems. The response management solution offers highly scalable, multi-client processing of all written communications channels including social media. Incoming queries are analyzed at speeds of up to 3,000 words per second in more than 40 languages, compared against data from third-party systems and answered concisely with the desired degree of automation. ReplyOne’s capacity for fast and precise responses not only eliminates potential sources of error, thereby ensuring much higher customer satisfaction levels, but, as an integral element of strategic customer experience management, also helps companies to maximize their profitability and competitiveness. Sematell is premiering its rebranding and innovative new solutions on the ReplyOne platform at the CCW, the International Conference and Trade Show on the Customer Service, Communication and Contact Center Industry, taking place in Berlin from February 23 to 25, where it will be showcasing its offering in hall 3, booth E12/F9.


Jutta Lorberg

BSK Becker+Schreiner Kommunikation GmbH

Phone: +49 (0) 2154 8122-22



Sematell GmbH 

Sematell (formerly Attensity Europe GmbH), headquartered in Saarbrücken, Germany, is a leading provider of interaction solutions. The software provider offers contact centers highly scalable, multilingual, multi-client-enabled and modularly upgradable solutions for strategic customer experience management. Sematell solutions set new standards in highly efficient service processes. The company is the initiator and a member of the Trusted Network for Innovative Omni-Channel Customer Service. As part of this cooperative venture, interfaces – such as specialized chat, translation and knowledge database solutions from market-leading providers – are made available for the ReplyOne response management solution. Sematell’s customer base includes such renowned names as Deutsche Telekom, Deutsche Postbank, Medion and Tchibo.