Privacy policy

Privacy policy

1. Basics

This privacy policy is intended to inform the users of this website about the nature, scope and purpose of the collection and use of personal data by Sematell GmbH.

Sematell GmbH takes your privacy very seriously and treats your personal data confidentially and in accordance with the statutory provisions. We revise this data protection declaration when changes are made to this website or on other occasions that make this necessary. You can always find the current version at:

Definitions of the terms used (e.g. "personal data" or "processing") can be found in Art. 4 GDPR.


In our privacy policy, we use the terms of the GDPR.


Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of individuals with regard to the processing of personal data, on the free movement of such data and repealing Directive 95/46/EC (the General Data Protection Regulation).

Personal data (Art. 4 No. 1 DS-GVO)

Personal data means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

Processing (Art. 4 No. 2 DS-GVO)

Processing means any operation or set of operations which is performed upon personal data, whether or not by automatic means, such as collection, recording, organization, filing, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

Person responsible (Art. 4 No. 7 DS-GVO)

The controller or controller is the natural or legal person, public authority, agency or other body which alone or jointly with others determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its designation may be provided for under Union or Member State law.

Consent (Art. 4 No. 11 DS-GVO)

Consent shall mean any freely given indication of the data subject's wishes for the specific case in an informed and unambiguous manner in the form of a statement or any other unambiguous affirmative act by which the data subject indicates that he or she consents to the processing of personal data relating to him or her.

3. Responsible person in the sense of Art. 4 No. 7 DS-GVO

Responsible for this website is the

Sematell GmbH
Neugrabenweg 1
66123 Saarbrücken

Further information about our company can be found in our imprint.

4. Data Protection Officer

Our data protection officer is:

Dörte Kuhn
Neugrabenweg 1
66123 Saarbrücken

E-Mail: doerte.kuhn(at)


5. Collection of data

When you visit our Internet pages, personal data is also processed.

I. Collection of personal data

In order for the pages to be displayed in your browser, the IP address of the terminal device you are using must be processed. In addition, there is further information about the browser of your end device.

We are required by data protection law to also ensure the confidentiality and integrity of personal data processed with our IT systems. The following data is logged in this way:

  • Visited website
  • Time at the time of access
  • Amount of data sent in bytes
  • Source/reference from which you reached the page
  • Browser used
  • Operating system used
  • IP address used

The server log files are stored for a maximum of 7 days and then deleted. The data is stored for security reasons, e.g. to be able to clarify cases of abuse. If data must be retained for evidentiary reasons, it is exempt from deletion until the incident has been finally clarified.

The data is also used to correct errors on the website.

The legal basis for this data processing is Art. 6 para. 1 lit. f) DSGVO. Our "interest" within the meaning of Art. 6 para. 1 lit. f) is the operation of this website the implementation of the protection goals of confidentiality, integrity and availability of data.

II. Handling of contact data

If you contact Sematell GmbH using the contact options provided, your details will be stored so that they can be used to process and respond to your inquiry. The information is voluntary and will not be disclosed to third parties without your consent. Insofar as you voluntarily provide data to us, e.g. in forms, and this data is not required for the fulfillment of our contractual obligations, we process this data on the basis that we assume that the processing and use of this data is in your interest. This may involve the following data:

  • First name/Surname
  • Company
  • Phone number

Inquiries received via the contact form on our website are usually stored in our CRM system. The CRM system is regularly checked to determine whether data can be deleted. If data is no longer required in the context of a customer or interested party relationship or if a conflicting interest of the customer prevails, we will delete the data concerned, provided that there are no statutory retention obligations to the contrary.

The legal basis for this data processing is Art. 6 para. 1 lit. f) DSGVO. Our "interest" as defined by Art. 6 para. 1 lit. f) is the communication with customers and interested parties.

III. Cookies

Cookies are used on our Internet pages. Cookies are small pieces of text information that are stored in your terminal device via your browser. The cookies are necessary to enable certain functions of our Internet pages. On the one hand, we use session cookies, which are automatically deleted by your browser immediately after you have finished visiting the website. In the area of web analysis, we also use persistent cookies.

You have the option of preventing cookies from being set by making the appropriate settings in your browser. However, we would like to point out that the use of our Internet pages may then only be possible to a limited extent. Cookies do not install or start any programs or other applications on your computer.

The legal basis for this data processing is Art. 6 para. 1 lit. f) DSGVO in conjunction with § 15 TMG. Our "interest" within the meaning of Art. 6 para. 1 lit. f) is the operation of these web pages.


6. Purpose of the processing of personal data

We process the aforementioned data for the operation of our website and to fulfill contractual obligations to our customers.

In the case of inquiries from you outside of an active customer relationship, we process the data for sales and advertising purposes. You can object to the use of your personal data for advertising purposes at any time.


7. Recipient / passing on of data

Data that you provide to us will not be disclosed to third parties as a matter of principle. In particular, your data will not be disclosed to third parties for their advertising purposes.

However, we may use service providers for the operation of these web pages or for other products of ours. Here it may happen that a service provider obtains knowledge of personal data. We select our service providers carefully - especially with regard to data protection and data security - and take all measures required by data protection law for permissible data processing.


8. Newsletter

You can also subscribe to an e-mail newsletter on our website. In addition to the voluntary information in the respective form, we only process your e-mail address. However, this is also mandatory in order to be able to send you the newsletter. If you subscribe to the newsletter, you agree to receive the newsletter and to the explained procedures.

The data collection within the scope of the newsletter dispatch is based on your voluntary consent according to Art. 6 para. 1 lit. a DS-GVO. You give us this consent within the scope of a double opt-in procedure and can revoke it at any time for the future.

To subscribe to our newsletter, you must enter your e-mail address in our newsletter form and submit the form by clicking the "Subscribe" button. We will send you a confirmation via e-mail after the data has been transferred. In this e-mail there is a button that you must click to finally complete the newsletter subscription (double opt-in).

In order to be able to send you a personalized newsletter with content tailored to your interests, we would be pleased to receive further voluntary information about you.

Information on the privacy policy of our newsletter can be found here:

The legal basis for this data processing is Art. 6 para. 1 lit. f) DSGVO in conjunction with § 7 UWG. Our "interest" within the meaning of Art. 6 para. 1 lit. f is the administration and dispatch of our news.

I. Revocation and termination:

You can revoke your consent to receive the newsletter at any time and thus cancel the newsletter subscription. After your cancellation, your personal data will be deleted. Your consent to receive the newsletter will expire at the same time. At the end of each newsletter you will find the link to cancel.

10. Google Analytics

You can find information about Google Analytics at the end of this privacy policy.


11. Google Fonts

We use so-called Google Web Fonts on our Internet pages. This involves loading fonts from Google servers, which serve to improve the design of the website. The data processing is based on a balancing of interests, whereby our interest lies in an appealing design of the website.

The fonts in question are loaded from Google servers, which are usually located in the USA. The appropriate level of data protection is guaranteed by Google (Privacy Shield" list entry).


12. Use of social media plugins

Due to our legitimate interest in the analysis, optimization and operation of our online offer (within the meaning of Art. 6 para. 1 lit. f. DSGVO), this website uses the Facebook social plugin, which is operated by Facebook Inc. (1 Hacker Way, Menlo Park, California 94025, USA). The integrations are recognizable by the Facebook logo or the terms "Like", "Like", "Share" in Facebook's colors (blue and white). Information on all Facebook plugins can be found via the following link:

Facebook Inc. complies with European data protection law and is certified under the Privacy Shield agreement:

The plugin establishes a direct connection between your browser and the Facebook servers. The website operator has no influence on the nature and extent of the data that the plugin transmits to the servers of Facebook Inc. You can find information about this here:

The plugin informs Facebook Inc. that you as a user have visited this website. There is the possibility that your IP address is stored. If you are logged into your Facebook account during your visit to this website, the aforementioned information will be linked to it.

If you use the functions of the plugin - for example, by sharing or "liking" a post - the corresponding information is also transmitted to Facebook Inc.

If you would like to prevent Facebook. Inc. linking this data to your Facebook account, please log out of Facebook before visiting this website and delete the stored cookies. Via your Facebook profile, you can make further settings regarding data processing for advertising purposes or object to the use of your data for advertising purposes. You can access the settings here:

What data, for what purpose and to what extent Facebook collects, uses and processes data and what rights and setting options you have to protect your privacy, you can read in the privacy policy of Facebook. You can find them here:


13. Google ReCaptcha

To ensure your protection when placing orders, e.g. in our forms, we integrate the reCaptcha service. Further information on Google's privacy policy can be found at:, Opt-Out:


14. Google Maps

For a better presentation of our company location, we have integrated a map of the service "GoogleMaps". You can find more information about the terms of use of Google Analytics and data protection information at:


15. HubSpot

Our sign-up service allows visitors to our website to learn more about our company, download content, and provide their contact information and other demographic information. This information is stored on servers operated by our software partner HubSpot. It may be used by us to contact visitors to our website and to determine which of our company's services are of interest to them. All information we collect is subject to this privacy policy. You can find more information about this on the following HubSpot page:
We use all collected information exclusively to optimize our marketing.
HubSpot is a software company from the USA with a branch in Ireland.

Contact: HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, Phone: +353 1 5187500, HubSpot is subject to TRUSTe 's Privacy Seal.


16. Rights of the data subjects

You have the right to obtain information about the personal data concerning you. You can contact us for information at any time.

In the case of a request for information that is not made in writing, we ask for your understanding that we may require proof from you that you are the person you claim to be.

Furthermore, you have a right to rectification or deletion or to restriction of processing, insofar as you are entitled to this by law.

You have the right to complain about the processing of personal data by us to a data protection supervisory authority.


17. Deletion of data

As a matter of principle, we delete personal data when there is no need for further storage. A requirement may exist in particular if the data is still needed to fulfill contractual services, to check and grant or defend against warranty and, if applicable, guarantee claims. In the case of statutory retention obligations, deletion will only be considered after expiry of the respective retention obligation.


18. Right of objection

Users of this website may exercise their right to object to the processing of their personal data at any time.

If you wish to correct, block, delete or obtain information about the personal data stored about you, or if you have any questions regarding the collection, processing or use of your personal data, or if you wish to revoke any consent you have given, please contact us at the following e-mail address:


19. Data protection information for applicants

You can find detailed information on the data protection of applicants at

20. no processing outside the EU

The processing of personal data by Sematell GmbH does not take place in third countries.

21st Linkedin Insight Day

Our website uses the conversion tool "LinkedIn Insight Tag" from LinkedIn Ireland Unlimited Company. This tool creates a cookie in your web browser, which enables the collection of the following data, among others: IP address, device and browser properties, and page events (e.g. page views).

This data is encrypted, anonymized within seven days, and the anonymized data is deleted within 90 days.

LinkedIn does not share any personal data with Sematell, but offers anonymized reports on the website target group and display performance. In addition, LinkedIn offers the possibility of retargeting via the Insight Tag.

Sematell can use this data to display targeted advertising outside its website without identifying you as a website visitor and to analyze visits to our website and campaign results in order to provide you with interesting information. The legal basis for the processing of personal data is Art. 6 (1) (f) DSGVO.

You can find more detailed information on data protection at LinkedIn in the LinkedIn privacy notices. (Link to Linkedin)

LinkedIn members can control the use of their personal data for advertising purposes in their account settings. To disable the Insight tag on our website ("opt-out") click (link to retargeting to Linkedin: Opt-out from Linkedin).

Notes on data processing in connection with Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Ireland Limited. If the data controller on this website is located outside the European Economic Area or Switzerland, then the Google Analytics data processing is carried out by Google LLC. Google LLC and Google Ireland Limited are hereinafter referred to as "Google".

Google Analytics uses "cookies", which are text files placed on the computer of the site visitor, to help the website analyze how users use the site. The information generated by the cookie about the use of this website by the site visitor (including the shortened IP address) is usually transmitted to a Google server and stored there.

Google Analytics is used exclusively with the extension "_anonymizeIp()" on this website. This extension ensures anonymization of the IP address by shortening it and excludes direct personal reference. Through the extension, the IP address is shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. The IP address transmitted by the corresponding browser within the scope of Google Analytics is not merged with other Google data.

On behalf of the site operator, Google will use the resulting information to evaluate the use of the website, compile reports on website activity and provide other services related to website and internet use to the site operator (Art. 6 para. 1 lit. f DSGVO). The legitimate interest in the data processing lies in the optimization of this website, the analysis of the use of the website and the adaptation of the content. The interests of the users are sufficiently protected by the pseudonymization.

Google LLC. is certified under the so-called Privacy Shield (List entry here) and ensures an appropriate level of data protection on this basis. The data sent and linked to cookies, user IDs (e.g. user ID) or advertising IDs are automatically deleted after 50 months. The deletion of data whose retention period has been reached takes place automatically once a month.

The collection by Google Analytics can be prevented by the site visitor adjusting the cookie settings for this website. The collection and storage of the IP address and the data generated by cookies can also be revoked at any time with effect for the future. The corresponding browser plugin can be downloaded and installed under the following link:

The site visitor can prevent the collection by Google Analytics on this website by clicking below on Deactivate Google Analytics clicks.

An opt-out cookie is set that prevents future collection of data when visiting this website.

Further information on data use by Google, setting and objection options, can be found in the privacy policy of Google ( and in the settings for the display of advertisements by Google (

Consent to the use of cookies.

In order for our website to function properly, we use cookies. In order to obtain your valid consent to use and store cookies in the browser you use to access our website and to properly document this, we use a consent management platform: CookieFirst. This technology is provided by Digital Data Solutions BV, Plantage Middenlaan 42a, 1018 DH, Amsterdam, The Netherlands. Website: referred to as CookieFirst.

When you access our website, a connection is established with CookieFirst's server to allow us to obtain valid consent from you to use certain cookies. CookieFirst then stores a cookie in your browser to enable only those cookies to which you have consented and to properly document this. The processed data will be stored until the specified storage period expires or you request the deletion of the data. Deviating from this, certain legal retention periods may apply.

CookieFirst is used to obtain the legally required consent for the use of cookie. The legal basis for this is Article 6(1)(c) of the General Data Protection Regulation (DSGVO).

Data processing agreement

We have concluded a data processing contract with CookieFirst. This is a data protection law contract that ensures that the data of our website visitors is only processed according to our instructions and in compliance with the GDPR.

Server log files

Our website and CookieFirst automatically collect and store information in so-called server log files, which your browser automatically transmits to us. The following data is collected:
-Your consent status or revocation of consent.
-Your anonymized IP address
-Information about your browser
-Information about your device
-the date and time of your visit to our website
-The URL of the website where you saved or updated your consent form.
-The approximate location of the user who stored their consent preferences.
A universally unique identifier (UUID) of the website visitor who clicked on the banner cookie.